By Shishir Prashant 
PrashantNews
Rattled by the recent Jantar Mantar protests, the ruling BJP on Monday decided to unveil a new national team under president Nitin Nabin and revamped its IT cell.
Coming just months after Nabin took charge as the party’s 12th national president, the exercise signals the BJP’s attempt to prepare its political machinery for a crucial electoral cycle beginning with the next round of assembly elections in Uttar Pradesh and other key states.
The timing is significant. Uttar Pradesh, India’s most politically consequential state, will go to the polls in 2027 along with Punjab, Gujarat, Uttarakhand and Goa. The BJP’s new appointments therefore need to be viewed less as routine organisational changes and more as the construction of an election-ready command structure. Significantly, the party has included four leaders from Uttarakhand this time giving preference to former Chief Minister Tirath Singh Rawat (vice president) and Anil Baluni (media incharge). Dushyant Gautam, who was incharge of Uttarakhand BJP has been dropped from the new team.
Eight leaders from Uttar Pradesh have been given important organisational responsibilities, while former Union minister Smriti Irani has returned as a national general secretary. Irani’s political importance in Uttar Pradesh remains considerable, particularly because of her 2019 Lok Sabha victory in Amethi. Her return can be read as an effort to strengthen the party’s political messaging and organisational presence in the state ahead of the 2027 battle.
The team also combines political experience with a generational push. The BJP has appointed 13 national vice-presidents, eight general secretaries and 16 national secretaries. Among the prominent names are Vasundhara Raje and Ram Madhav as vice-presidents, while Piyush Goyal continues as treasurer. B.L. Santhosh remains national general secretary (organisation), ensuring continuity in the party’s powerful organisational machinery.
The return of Ram Madhav is particularly noteworthy. His experience in organisational politics and his association with the BJP-RSS ecosystem could prove valuable as the party seeks to strengthen its political operations beyond its traditional strongholds.
At the same time, the removal of Amit Malviya as head of the BJP’s IT cell and the appointment of Deepak Mhaske suggest an attempt to recalibrate the party’s digital and communication strategy in the wake of the recent Jantar Mantar protests that rattled the party. The BJP has built one of India’s most formidable election communication machines; any change at the top of the IT structure therefore carries political significance.
The broader message is one of continuity with controlled change. Nabin has not discarded the established organisational architecture. Instead, he has added new faces, brought back experienced leaders and widened regional and social representation.
For the BJP, the immediate test will be Uttar Pradesh. The party faces the challenge of retaining power in a state where caste equations, welfare politics, development, law and order and opposition coordination are likely to shape the 2027 contest.
The new team is therefore less about filling organisational posts and more about building the machinery for the battles ahead. Team Nabin is effectively the BJP’s electoral bridge from the 2027 Assembly contests to Mission 2029.