By Shishir Prashant 
PrashantNews
The Ministry of Information & Broadcasting has appointed noted lyricist and writer Prasoon Joshi of Uttarakhand as the Chairman of Prasar Bharati, India’s public service broadcaster.
With Joshi moving to Prasar Bharati, the post of the Chairman of the Central Board of Film Certification has also fell vacant now. The sources said Bollywood Director Tigmanshu Dhulia may be asked to replace Joshi.
Joshi is a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication. Known for his impactful writing and deep cultural sensibility, he has played a significant role in shaping contemporary Indian media narratives. His body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.
Joshi who was serving as Chairperson, CBFC, Mumbai since August 2017 has contributed to strengthening film certification processes while engaging with stakeholders across the film industry.
He had also served as CEO, McCann World Group India and Chairman, McCann World Group Asia Pacific (a subsidiary of McCann Erickson). He is also one of the Trustees of Indira Gandhi National Centre for Arts since 2016.
Established under the Prasar Bharati (Broadcasting Corporation of India) Act, 1990, and operational since 1997, Prasar Bharati is India’s statutory autonomous public service broadcaster. It comprises two major divisions:
- All India Radio (AIR) – one of the largest radio networks in the world, reaching millions across urban and rural India in multiple languages and dialects.
- Doordarshan (DD) – India’s national television broadcaster, offering a wide range of programming including news, education, entertainment, and cultural content.
Prasar Bharati has also launched Waves OTT platform for strengthening free-to-air OTT services in the spirit of public broad casting.